Being atop the world, and make no mistake, Jobs & Apple are, makes you a target. But the only way to survive when you’re on top is to lead. Otherwise some unknown will come and steal your thunder. Can you say MySpace? So busy making advertising deals, the company didn’t address its crappy interface and crash and privacy problems. So it was superseded by Facebook, a sleeker competitor that was an also-ran, only for students, before it exploded.
via lefsetz.com